Challenge: Humanising Coaching

IHCOS has declared, as its mission, to contribute globally to the humanisation of science and the art of coaching, ensuring the development of technical and social skills, that guarantee high standards of quality and ethics in the professional activity of the Humanistic Coach -IHCOS®.

This statement in itself contains enormous challenges, one of which, specifically, is the humanisation of Coaching.

IHCOS is the only international association that brings together coaches who use the MORE Humanistic Methodology. There are some common and distinct aspects that converge and diverge coaching schools. Common ones are using tools such as GROW , the Wheel of Life, establishing goals with SMART, and agreeing that there is a coach who supports the coachee, for instance. The distinct aspects are the techniques and approaches with which they work with the client. Some use NLP techniques, others are based on competence profiles, and others are strictly focused on attaining goals, in which the coach “pursues” the client so he will accomplish the objective, even if motivated “by force”.

While not debating the theoretical and technical approach of the different schools and currents, what made MORE Humanistic Methodology different was humanising the process. You may wonder what we mean by humanising the process? It is not sectioning a client into merely a “thinking” mind, not limiting him as an “achiever” of professional objectives to produce more, be more financially profitable, or even merely as an object of motivational obedience, that he is “required” to think positively, deprived of his own surrounding environment.

© Fotolia – Volker Witt

Not using coaching, merely and exclusively, as one more tool to create profit, and seeing Man not as a means but an end. Humanising the process is going to the human essence, which we ourselves had abandoned. We are not machines, as we were led to believe, providing on-call service 24 hours a day, made to produce more and more, deteriorating our being and our environment. Yes, we are a machine, a human one. An incredible machine, in which hundreds of biological, psychological, and emotional processes occur at the same time as we speak, drive a car, watch a film, eat a meal, are inspired by the sun setting into the sea. The beauty of this human machine can only be found in the same source to which it belongs – nature. The cerebral connections can be as beautiful as observing a super nova in the cosmos. It is precisely this ecological look at Man, in a systematic manner in his environment that MORE Humanistic Methodology takes into account.

The methodology integrates rational logic with emotion, intuition with the physical, in a practical, experiential and living manner. The client becomes aware of himself, explores his perception of himself, his system, which is understood here as the relationships he establishes with others, and with his environment. The client, coachee, becomes the centre of the coaching process, and is encouraged to go beyond. The Humanistic coach, equipped with appropriate techniques, tools, and experience, conducts and propels the process, in which the client, the coachee, is the holder of his knowledge, his skills and his discoveries.

Therefore, in coaching certifications we do not focus only on theoretical teaching about coaching and its process, but rather, guiding each participant to understand his fingerprint. He is invited to question himself, to explore his way of thinking, feeling, perceiving, knowing, learning, experiencing, behaving, his own way of seeing the world. He is encouraged to absorb the world. He learns that he can act with the best he has within himself, as a person, as a professional, as a complete human being. He understands that he has his place in the world and can make his place worthwhile.

To support that each being allow his inner light to shine, to awaken his personal and social conscience, you may conclude that this is a challenge. We do not follow the herd. We do not bring together coaches who only use coaching to have a profession. IHCOS brings together coaches who see coaching as a mission, MORE Humanistic methodology as a means, and the client as a star born to shine.


Author: Karina Milheiros Kimmig
President IHCOS